First Shipment of Philippine Hass Avocados Arrives in Japan
Ambassador Mylene J. Garcia-Albano (middle) with the Embassy’s Minister for Economic Affairs Christian De Jesus (leftmost), Agricultural Attache Aleli Maghirang (2nd from left), Dole Japan, Inc. Head of the Tropical Sales Department Kentaro Tanaka (2nd from right) and Manager of the Tropical Product Department Makoto Namba (rightmost) officially welcomed the first shipment of premium Philippine-gown Hass avocados to Japan on 25 November 2024 at the Toyo Oi office in Tokyo.
26 November 2024 – The Philippine Embassy in Japan, together with the Office of the Agriculture Attaché, proudly welcomed the arrival of the first shipment of premium Philippine-grown Hass avocados to Japan as an important step forward in the Philippines’ agricultural trade and export diversification efforts.
During the official opening of the shipment on 25 November 2024, Philippine Ambassador to Japan Mylene J. Garcia-Albano emphasized the impact of this milestone on strengthening Philippines-Japan trade relations and creating new opportunities for Filipino farmers and exporters.
“This shipment not only underscores the world-class quality of Philippine produce but also reflects the enduring trust and growing partnership between our two nations,” the Ambassador further said.
Ambassador Mylene J. Garcia-Albano witnessed the opening of the first shipment of premium Philippine-grown Hass avocados to Japan on 25 November 2024 at Toyo Oi office in Tokyo.
The Philippines is now the first Asian country to supply Hass avocados to Japan, a breakthrough achieved after more than a decade of efforts to secure market access and meet rigorous quality standards. This accomplishment signals a promising future for the Philippine avocado industry, with Japan cementing itself as a key market for Philippine agricultural exports.
Japan is currently the largest export market for fresh bananas from the Philippines, with other tropical fruits such as pineapples, mangoes, and papayas also making their way into the Japanese market.
Ambassador Mylene J. Garcia-Albano (2nd from left) with the Philippine Embassy’s Minister for Economic Affairs Christian De Jesus (leftmost), Dole Japan, Inc. Head of the Tropical Sales Department Kentaro Tanaka (2nd from right), and Agricultural Attache Aleli Maghirang (rightmost) at the official opening of the first shipment of premium Philippine-grown Hass avocados to Japan on 25 November 2024.
