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Philippines Highlights The Value of Tourism in Sustainable Development at the Tourism Expo Japan 2022

The Embassy, through its Tourism Section, participated in the Tourism Expo Japan 2022 held from 22 to 25 September 2022 at the Tokyo Big Sight. The expo was organized by the Japan Travel and Tourism Association (JTTA), Japan Association of Travel Agents (JATA), and the Japan National Tourism Organization (JNTO).

The Expo, hosted for the first time in two years, was attended by about 124,074 people from 78 countries/regions, as well as 1,018 companies and organizations.

It comes as Japan gradually eases its border restrictions, and works to revive Japanese demand for international travel.

The Philippine booth in the Expo highlighted destinations in the Philippines that demonstrate best practices in tourism sustainability, as well as the country’s health and safety protocols to promote the Philippines as a safe destination to visit.

The booth featured the following elements: traditional hilot massage, cultural décor, foodie corner, and photo walls and interactive activities.

Filipino talents and artists also performed and presentations were provided, such as educational seminars, celebrity talk shows, and lectures were presented to educate visitors and travel consumers about Philippine tourism.